The distinguishing feature of ASSESSOR'S A-T-A-R is its ability to:
A)estimate market units and availability.
B)use heuristics to derive the forecasts.
C)compare A-T-A-R with a preference model to predict market share.
D)combine A-T-A-R with virtual concept testing to predict net profits.

Question

Quizplus · Accepted Answer

The ASSESSOR'S A-T-A-R is a forecasting technique used to estimate market share by assessing the awareness, trial, availability, and repeat purchase rates of a product. The distinguishing feature of this technique is its ability to compare A-T-A-R with a preference model to predict market share accurately. Therefore, option C is the best choice as it correctly describes the unique feature of ASSESSOR'S A-T-A-R.

The Distinguishing Feature of ASSESSOR'S A-T-A-R Is Its Ability To