Which of the following is a method of market testing falling under the category of 'full sale'?
A)Direct marketing
B)Minimarketing
C)Test marketing
D)Stealth marketing

Question

Quizplus · Accepted Answer

Test marketing is a type of market testing where a product is launched in a limited geographical area and marketed through a full-scale advertising and promotional campaign. The results of the test marketing are then used to assess the potential success of the product in a larger market. Direct marketing, minimarketing, and stealth marketing are not methods of full sale market testing.

Which of the Following Is a Method of Market Testing