Which of the following is the strongest argument for conducting market testing as late as possible?
A)It has least risk from competitors.
B)It is more useful and more reliable.
C)It minimizes costs.
D)It speeds up the entry.

Question

Quizplus · Accepted Answer

Conducting market testing as late as possible allows for a more refined and realistic assessment of the market as the product or service is closer to its final form. This results in more reliable data and insights that can inform decision-making. Additionally, conducting market testing later can minimize the potential costs of making changes based on market feedback earlier in the development process. While there may still be some risk from competitors, this can often be mitigated through non-disclosure agreements and other measures, making choice A less compelling. Speeding up entry (choice D) may not necessarily be the most important factor, especially if it comes at the expense of gathering important market feedback that can inform a successful launch.

Which of the Following Is the Strongest Argument for Conducting