Nancy assesses voters' attitudes toward their likelihood to vote in the city elections by asking them to make a check on a 100-millimeter line with the anchor "very unlikely" at one end of the line and the anchor "very likely" at the other.This would be an example of which type of rating scale?
A) Semantic differential
B) Graphic rating
C) Behavioural measure
D) Comparative rating

Question

Quizplus · Accepted Answer

This is an example of a graphic rating scale where the respondents make a mark on a line to indicate their degree of likelihood to vote. Option A, semantic differential, involves rating on a scale between opposing adjectives such as good-bad, hot-cold, etc. Option C, behavioral measure, involves observing and recording actual behavior. Option D, comparative rating, involves comparing two or more items on a scale.

Nancy Assesses Voters' Attitudes Toward Their Likelihood to Vote in the City