Which of the following behaviours would a researcher be least likely to do to increase response rates when employing telephone or mail surveys?
A) Send a follow-up reminder
B) Offer an incentive for participating
C) Ask a respondent to call the researcher back
D) Attempt to convince people of the importance of the survey and their participation

Question

Quizplus · Accepted Answer

Asking respondents to call the researcher back would be the least likely behavior to increase response rates in telephone or mail surveys as it puts the burden of initiating the contact on the respondent, possibly reducing the chances of participation. Options A, B and D are all proven methods to increase response rates in surveys. A follow-up reminder can act as a nudge to encourage participation, incentives can provide a motivation for respondents to take the survey, and convincing people of the importance of the survey can help them understand the value of their participation.

Which of the Following Behaviours Would a Researcher Be Least