An investigator wants to see whether packaging information affects the way people rate breakfast cereal.The same cereal is put in three packages: (a)a brown box that says,"To start your day off with a smile";(b)a yellow box that says,"For extra energy all day";and (c)a white box that says,"Fortified with B complex and iron." In this study the
A) kind of cereal is confounded with colour of the box.
B) package information is confounded with colour of the box.
C) package information is confounded with kind of cereal.
D) package information is confounded with colour blindness.

Question

Quizplus · Accepted Answer

The variable of interest is the package information and its effect on how people rate the cereal. However, the packaging information is confounded with the color of the box, as each type of information is presented in a different color. Therefore, it is not possible to determine whether the effect on people's ratings is due to the package information or the color of the box.

An Investigator Wants to See Whether Packaging Information Affects the Way