Which of the following factors cannot normally be controlled by marketing management?
A)Promotional policies
B)The political and legal environment
C)Distribution
D)The list price
E)The design of the product package

Question

Quizplus · Accepted Answer

The political and legal environment is influenced by factors such as government regulations and changes in legislation, which are often beyond the control of marketing management. While marketing managers can certainly try to influence these factors through lobbying efforts and other means, they ultimately do not have direct control over them. The other factors listed - promotional policies, distribution, list price, and product package design - are all things that marketing managers can and do control to varying degrees.

Which of the Following Factors Cannot Normally Be Controlled by Marketing