In a survey,customers are asked to indicate how important courteous service is by placing an "X" in the appropriate box.The boxes are labeled as "not important," "somewhat important," "fairly important," and "very important." These labels are
A)motherhood attributes.
B)alternatives.
C)reverse-scaled items.
D)comparative rating scales.
E)anchors.

Question

Quizplus · Accepted Answer

The labels "not important," "somewhat important," "fairly important," and "very important" serve as anchors, which are reference points on a scale that help respondents understand the range of possible responses.

In a Survey,customers Are Asked to Indicate How Important Courteous