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Sherry Smith Is an Interviewer for a Marketing Research Company

Question 59

Multiple Choice

Sherry Smith is an interviewer for a marketing research company.During a recent telephone study she successfully contacted 400 of the 600 households that she had attempted to contact.Of those successfully contacted,300 households completed the survey.What is Sherry's contact rate?


A) 75%
B) 67%
C) 50%
D) 25%
E) 17%

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