Which of the following is TRUE about hypothesis testing?
A) The typical goal is to reject the alternative hypothesis in favor of the null hypothesis.
B) A hypothesis may be rejected but can never be accepted completely.
C) Marketing research studies attempt to prove results.
D) The null hypothesis is assumed to be false for the purpose of the test.
E) All of the above are true about hypothesis testing.

Question

Quizplus · Accepted Answer

In hypothesis testing, the null hypothesis is assumed to be true, and the goal is often to reject it in favor of the alternative hypothesis. A hypothesis can be rejected but not accepted completely, as failing to reject it does not prove it true.

Which of the Following Is TRUE About Hypothesis Testing