Which statistical technique should you use to answer the question: "Is there a significant relationship between education level (a four-category ordinal variable) and whether or not consumers are aware that Firestone is a brand of tires?"
A) Multiple regression analysis
B) Pearson correlation coefficient
C) Chi-square test
D) Simple regression analysis
E) None of the above.

Question

Quizplus · Accepted Answer

The Chi-square test is appropriate for examining the relationship between two categorical variables, such as education level (ordinal) and brand awareness (binary).

Which Statistical Technique Should You Use to Answer the Question