The first and most important step in the marketing research process is to define the marketing problem to be solved.

Name: The first and most important step in the marketing research process is to define the marketing problem to be solved.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Defining the marketing problem is essential as it sets the direction for the research and helps in identifying the research objectives and research questions. It also helps in determining the information needed to solve the problem.

The First and Most Important Step in the Marketing Research