In the famous case in the 1980's,where Coca-Cola introduced the New Coke after much research.The failure of New Coke was largely due to a marketing research barrier identified as
A)a narrow conception of the research.
B)uneven caliber of researchers.
C)poor problem definition.
D)late and occasional erroneous findings.
E)personality and presentation differences.

Question

Quizplus · Accepted Answer

The failure of New Coke was largely due to a poor problem definition in the marketing research conducted by Coca-Cola. The company conducted taste tests and surveys that suggested consumers preferred the taste of New Coke over the original formula, but they failed to take into account the emotional attachment consumers had to the original brand and recipe. As a result, when New Coke was introduced, there was a significant backlash from consumers who felt that the company had betrayed their loyalty to the original brand.

In the Famous Case in the 1980's,where Coca-Cola Introduced the New