The first step taken by a manager when selecting an outside research supplier should be
A)contacting other managers who use outside suppliers for their recommendations.
B)consulting the American Marketing Association's Guidebook of Research Suppliers.
C)deciding if the proposed research is really necessary.
D)soliciting research proposals from at least three suppliers.
E)soliciting research requests from at least three suppliers.

Question

Quizplus · Accepted Answer

Before selecting an outside research supplier, the manager should first determine if the proposed research is really necessary. This helps the manager to avoid unnecessary expenses and ensures that the research is aligned with the company's objectives. Once this is established, the manager can then proceed to soliciting research proposals from suppliers.

The First Step Taken by a Manager When Selecting an Outside