Which of the following is FALSE?
A) Individuals who have previously participated in a focus group are particularly valuable to researchers because they will have a more relaxed attitude than first-time members.
B) Focus group moderators typically attempt to cover all the objectives of the research in a single meeting while ensuring that group interaction is promoted.
C) Product and service ideas can drop "out of the blue" in focus group sessions.
D) Ideas from one focus group member can stimulate responses and ideas from other group members.
E) They are all false.
Correct Answer:
Verified
Q22: Mary Davis is a research analyst investigating
Q23: In general,the first step in conducting exploratory
Q24: The primary purpose of a literature search
Q25: A small group of people brought together
Q26: A focus group
A)consists of an interviewer and
Q28: Which of the following characteristics is NOT
Q29: You are product manager for Brand X
Q30: Which of the following statements about focus
Q31: Focus groups are not productive for
A)testing hypotheses.
B)interpreting
Q32: The key to an effective focus group
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