The following statement best describes the sample used in which type of descriptive design? "We will use a carefully selected sample,selection being based on household size,income level,and television viewing patterns.We must also be concerned with the stability of the sample elements,in order to ensure repeated availability for measurement."
A)Advertising evaluation design
B)Longitudinal design
C)Time series design
D)Latitudinal design
E)Cross-sectional design

Question

Quizplus · Accepted Answer

The description indicates a longitudinal design, which involves repeated observations of the same variables over a period of time, ensuring stability and availability for measurement.

The Following Statement Best Describes the Sample Used in Which