Which of the following are examples of secondary data (as contrasted with primary data)?
A)Demographic information (birth,age,marriage,income,etc. )collected from a sample of respondents as a part of a market segmentation study for a prominent grocery chain.
B)Housing data (tenure,race of occupants,year built,etc. )as reported in the Journal of Marketing and later used by a researcher working on a project for a construction company.
C)Housing data especially collected from a sample by a researcher working on a project for a construction company.
D)Consumer attitudes as measured by an attitude questionnaire designed and used by a researcher investigating a model of consumer behavior.
E)Results of an experiment used to evaluate ad effectiveness for a new product.

Question

Quizplus · Accepted Answer

B is an example of secondary data because the researcher obtained housing data from a previously published source (the Journal of Marketing), rather than collecting it themselves. A and D are examples of primary data because the researchers collected demographic information and consumer attitudes directly from respondents. C is also an example of primary data because the researcher collected the housing data specifically for the project. E could be either primary or secondary data, depending on whether the experiment was conducted specifically for the purpose of the current study or whether the results were obtained from a previously published source.

Which of the Following Are Examples of Secondary Data (As