Case-Based Critical Thinking Question
Sandy is looking to improve the search engine rankings of her new blog site. As a first step she improves the title, heading, img, and linked text elements on her site.
-Sandy rewrites her existing title element to be ____.
A) short and descriptive
B) the same as every other page on her site
C) generic and long
D) open to interpretation

Question

Quizplus · Accepted Answer

A short and descriptive title element is more likely to catch the attention of the search engine and potential readers. It also helps to accurately represent the content on the page. A generic and long title element may not effectively communicate the content of the page, while an open to interpretation title may confuse search engines and readers alike. Using the same title element on every page of the site may also harm the search engine optimization efforts.