The use of a huge database that combines all of a company's data and allows users to access the data directly, create reports and obtain answers to what-if questions are known customer relationship management systems.

Question

Quizplus · Accepted Answer

The description provided refers to a data warehouse, not a customer relationship management (CRM) system. A data warehouse is used for reporting and data analysis, while CRM systems focus on managing a company's interactions with current and potential customers.

The Use of a Huge Database That Combines All of a Company's