Which of the following concepts proposes that corporations can alleviate poverty and other social ills, as well as make significant profits, by selling to the world's poorest people?
A) The foundation concept
B) The bottom of the pyramid concept
C) The poverty concept
D) The social class concept
E) The hierarchy of needs concept

Question

Quizplus · Accepted Answer

The bottom of the pyramid concept proposes that corporations can alleviate poverty and other social ills, as well as make significant profits, by selling to the world's poorest people. This concept argues that by tapping into the vast consumer base at the bottom of the global income pyramid, companies can not only generate profits but also create social benefits by providing access to essential goods and services.

Which of the Following Concepts Proposes That Corporations Can Alleviate