Marketers involved in value-oriented marketing are constantly balancing
A) promotional effectiveness with ethical advertising standards.
B) the problem of price maximization with cost efficiency.
C) customer benefits with costs of their offerings.
D) the desire to achieve with the need for a stable source of supply.
E) the goal of efficiency with the price charged by competitors.

Question

Quizplus · Accepted Answer

Value-oriented marketing focuses on offering customers the best possible benefits and value for their money, while also taking into account the costs of their offerings. This requires a balance between these two factors, ensuring that the customer feels they are getting a good deal while the business remains profitable. Option A addresses ethical concerns rather than value-oriented marketing, option B focuses on maximizing profit rather than offering value, option D is not relevant to the concept of value-oriented marketing, and option E relates more to competitor analysis and pricing strategies rather than balancing customer benefits with costs.

Marketers Involved in Value-Oriented Marketing Are Constantly Balancing