An advance in technology called RFID makes it easier for manufacturers, distributors, and retailers to track items through production, distribution, and sales. This advance helps the firm to
A) increase value to the consumer through media effectiveness promotion.
B) tailor their marketing messages.
C) meet inventory needs.
D) communicate with consumers on social media sites.
E) replace services with products.

Question

Quizplus · Accepted Answer

RFID technology allows for real-time tracking of inventory levels, making it easier for manufacturers, distributors, and retailers to meet inventory needs by ensuring that products are in stock and readily available for customers. It also helps reduce the costs associated with overstocking or understocking inventory.

An Advance in Technology Called RFID Makes It Easier for Manufacturers