When marketers look at advertising media, they often begin with viewer or listener profiles such as age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using __________ to see whether the media fit with their advertising agenda.
A) country culture
B) regional culture
C) demographics
D) micromarketing measures
E) scenario planning

Question

Quizplus · Accepted Answer

The marketers are using demographics to compare viewer/listener profiles with their target audience, which includes age, income, gender, and race. Option A (country culture) and option B (regional culture) are not relevant to this specific scenario. Option D (micromarketing measures) and option E (scenario planning) are not mentioned and therefore cannot be determined as the correct answer.

When Marketers Look at Advertising Media, They Often Begin with Viewer