__________ pricing tactics lower the price of a product below cost.
A) Fixed
B) Zone
C) Regular
D) Loss leader
E) Cost-based

Name: __________ pricing tactics lower the price of a product below cost. A) Fixed B) Zone C) Regular D) Loss leader E) Cost-based
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Question

Quizplus · Accepted Answer

Loss leader pricing tactics involve offering a product at a price lower than its cost in order to attract customers to the store, with the hope that they will also purchase other products with higher profit margins.

__________ Pricing Tactics Lower the Price of a Product Below