To discourage consumers from buying in gray markets, some manufacturers have
A) warned consumers that their warranty is null and void if purchased through a gray market supplier.
B) shifted advertising resources from gray markets to black markets.
C) increased the price to gray markets while maintaining existing prices to blue markets.
D) petitioned government regulators to impose price controls.
E) lowered the quality of their products to reduce gray market demand.

Question

Quizplus · Accepted Answer

By warning consumers that their warranty is null and void if purchased through a gray market supplier, manufacturers can discourage consumers from buying from these sources. This is because the absence of a warranty may make the purchase less appealing to consumers who value the protection of a warranty.

To Discourage Consumers from Buying in Gray Markets, Some Manufacturers