All forms of communication between a firm and its publics are:
C) limited by government regulations.
D) an accepted part of doing business in emerging markets.
E) two of the above.
According to the text, a brand name has been pirated:
A) when a firm's brand name has been registered by another firm, which is employing it for its own product's name.
B) when it is registered by someone who hopes to profit by selling the name back to the originating firm.
C) if it is being used by sailors who are criminals.
D) two of the above.
E) all of A, B, and C.
When Lady Gaga took her act to India, she adapted her product, ______, to the local environment by _______.
A) song performances; changing rhythm tracks to fit Indian preferences.
B) song performance; having an Indian singer redub her songs in Hindi.
C) clothing; adapting the clothing line to the thinner Indian figure.
D) all of the above.
E) two of A, B, and C.
Honda's "You meet the nicest people on a Honda" campaign appealed to Americans who used their motorcycles as pleasure vehicles, but in Brazil Honda stressed the use of the same motorcycles as basic transportation. This is an example of which promotional strategy?
A) Same product-same message
B) Product adaptation-same message
C) Product adaptation-message adaptation
D) Different product for the same use-different message
E) None of the above