The need to change the color of packages when selling a product in a new market is generally a result of the influence of:
A) distributive forces.
B) competitive forces.
C) political conflicts.
D) cultural differences.
E) economic forces.

Question

Quizplus · Accepted Answer

Cultural differences can greatly influence color preferences and meanings, and therefore, companies may need to change the color of product packages when selling in a new market to align with local cultural values and avoid unintended negative associations.

The Need to Change the Color of Packages When Selling