Generally, the deeper the immediate market penetration desired, the greater the product modification must be.

Question

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If a company wants to penetrate a market deeply, they often need to modify their product to better meet the needs and wants of that particular market. This could mean changing features, packaging, pricing, or other aspects of the product to make it more appealing and relevant to the target audience. Without these modifications, the product may not be successful in gaining significant market share.

Generally, the Deeper the Immediate Market Penetration Desired, the Greater