Mass customization:
A) is enhanced by a company's use of computer-aided manufacturing systems to produce and deliver products and services in a batch size of one.
B) is usually appropriate in situations where there is the potential for differentiating a product for a particular customer.
C) typically requires the company to reconceptualize the design of its products as well as the design and integration of the processes used for producing and delivering the product to customers.
D) all of the above
E) two of A, B, and C

Question

Quizplus · Accepted Answer

Mass customization involves using computer-aided manufacturing systems to produce products and services in a batch size of one, differentiating products for each customer, and reconceptualizing product design and production processes. Therefore, all three options (A, B, and C) are correct.

Mass Customization