If someone wants to create an attitude that will last a long time,he should use the __________ route of persuasion.If someone wants to create an attitude that will last only a short time,she should use the __________ route of persuasion.

Question

Quizplus · Accepted Answer

The central route of persuasion involves appealing to the person's rationality and thoughtful consideration of the argument. This leads to lasting attitudes. The peripheral route involves using superficial cues like attractiveness or celebrity endorsements to influence attitudes, which leads to temporary attitudes.

If Someone Wants to Create an Attitude That Will Last