Which forces typically represent horizontal competition in a value chain?
A) Rivalry among existing firms and supplier power.
B) Potential entry and buyer power.
C) Substitutes and potential entry.
D) Buyer power and supplier power.

Question

Quizplus · Accepted Answer

Horizontal competition in a value chain typically involves substitutes and potential entry, as these forces directly compete with existing firms at the same level of the value chain.

Which Forces Typically Represent Horizontal Competition in a Value Chain