The rapidly changing business environment caused by increased global competition, customer preference for custom-made rather than mass-produced products, and faster technological change is pressuring companies to make greater use of global product structures.

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The Answer of The rapidly changing business environment caused by increased global competition, customer preference for custom-made rather than mass-produced products, and faster technological change is pressuring companies to make greater use of global product structures.

The Rapidly Changing Business Environment Caused by Increased Global Competition