Once the firm knows that a potential market exists,it needs to do all of the following except
A) choose between exporting directly or indirectly.
B) set up a foreign subsidiary.
C) consider seeking assistance from a trade specialist if it wishes to engage in indirect exporting.
D) find and establish overseas distribution if it decides to set up its own export operation.

Question

Quizplus · Accepted Answer

Once the firm knows that a potential market exists, it needs to choose between exporting indirectly through U.S.-based exporters and exporting directly using its own staff. If it opts for indirect exporting as a way to test the market, a trade specialist, either from a consultancy or from one of the government programs, can provide assistance. If the firm sets up its own export operation, the next step is to find and establish overseas distribution.

Once the Firm Knows That a Potential Market Exists,it Needs