Once a firm determines that a market exists for its products, it needs to decide to export directly or indirectly.

Question

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Once a firm determines that a market exists for its products, it needs to decide whether to export directly or indirectly. Direct exporting involves selling directly to customers in the foreign market, while indirect exporting involves selling to an intermediary who then sells to customers in the foreign market.

Once a Firm Determines That a Market Exists for Its