A recent design process innovation,such as Dell's IdeaStorm site or Starbucks' MyStarbucksIdea.com site,involves what?
A) Participation of designers with representatives of suppliers.
B) Many iterative cycles of design and testing.
C) Selling products that have been produced in lot sizes of one.
D) Encouraging very broad input, including from general customers.

Question

Quizplus · Accepted Answer

A recent design process innovation is to solicit very broad input, increasingly from general customers. Examples include Dell's IdeaStorm site and Starbucks' suggestion site. Within a week of Starbucks' opening of its MyStarbucksIdea.com site, more than 100,000 votes had been cast for various improvement ideas. Logitec's program for gathering customer feedback on its line of computer peripherals enabled it to redesign a Bluetooth keyboard in a way that sharply increased customer satisfaction.

A Recent Design Process Innovation,such as Dell's IdeaStorm Site or Starbucks