An advantage of a(n)_____ as a mode of entry into foreign markets is that it is much easier to build an organization culture from scratch than it is to change the culture of an acquired unit.
A) joint venture
B) greenfield venture
C) merger
D) acquisition
E) turnkey project

Question

Quizplus · Accepted Answer

A greenfield venture involves building an entirely new operation in a foreign market, rather than acquiring an existing one. This allows the company to create its own organization culture and design processes suited to the specific needs of the market, rather than trying to adapt an acquired unit's culture to fit the company's needs. Therefore, a greenfield venture is the best choice for building an organization culture from scratch.

An Advantage of A(n)_____ as a Mode of Entry into Foreign