_____ refer to costs that an early entrant in a foreign market has to bear that a later entrant can avoid.
A) Sunk costs
B) Standard costs
C) Variable costs
D) Pioneering costs
E) Opportunity costs

Question

Quizplus · Accepted Answer

Pioneering costs refer to the costs that an early entrant in a foreign market has to bear that a later entrant can avoid. These costs include expenses associated with creating awareness and educating potential customers about the product or service.

_____ Refer to Costs That an Early Entrant in a Foreign