Which of the Following Is an Argument Against Standardized Advertising

Which of the following is an argument against standardized advertising?

A) One large effort to develop a campaign fails to produce better results than 40 or 50 smaller efforts.
B) It fails to make use of local talent available in other cultures.
C) Cultural diversity makes it extremely difficult to develop a single advertising theme that is effective worldwide.
D) Royalties make it the most expensive form of advertising.
E) It increases the costs of value creation.