Which of the following is true about channel quality?
A) The quality of retailers is variable in developed nations.
B) The quality of retailers is variable in emerging markets and less developed nations.
C) Chanel quality refers to a measure of the number of intermediaries between the manufacturer and the consumer.
D) An international business cannot establish its own distribution channel when the existing channel quality is poor.
E) The lack of a high-quality channel does not impede market entry.

Question

Quizplus · Accepted Answer

Channel quality is variable in emerging markets and less developed nations because these markets often lack the infrastructure and established intermediaries present in developed nations. This can lead to challenges in reaching the intended market and delivering products effectively.

Which of the Following Is True About Channel Quality