Which of the following is the most important determinant of channel length?
A) The degree to which the retail system is fragmented
B) An increase in car ownership and two-income households
C) The level of consolidation in the global retail industry
D) The amount of difference between product or technical standards
E) The level of economic development of a country

Question

Quizplus · Accepted Answer

The degree to which the retail system is fragmented is the most important determinant of channel length because a fragmented retail system typically requires longer channels to reach the end consumer, as there are more intermediaries involved.

Which of the Following Is the Most Important Determinant of Channel