The Tim Hortons case study is an example of what?
A) how easily Canadian firms can enter the US market
B) the similarity of Canadian and US consumer tastes
C) Canadian firms buying up US firms
D) protests against globalization
E) the difficulty of Canadian firms expanding internationally

Question

Quizplus · Accepted Answer

The Tim Hortons case study is an example of the difficulty of Canadian firms expanding internationally, particularly into the US market. The case highlights the challenges faced by Tim Hortons as it tried to establish a foothold in the highly competitive US market through partnerships, acquisitions, and franchising. Despite initial success, the company faced a number of key strategic and operational issues that ultimately led to its acquisition by Burger King in 2014.

The Tim Hortons Case Study Is an Example of What