The work of Christopher Bartlett and Sumantra Ghoshal is associated with:
A) global strategy
B) strategy
C) transnational strategy
D) international strategy
E) multinational strategy

Question

Quizplus · Accepted Answer

Christopher Bartlett and Sumantra Ghoshal are known for researching and popularizing the concept of transnational strategy, which involves a company leveraging its global resources and capabilities to achieve both global efficiency and local responsiveness. This approach differs from traditional multinational strategies, which tend to focus more on decentralization and localization, and from international strategies, which prioritize global efficiency over local responsiveness.

The Work of Christopher Bartlett and Sumantra Ghoshal Is Associated