In the context of communications strategy,push strategies tend to be emphasized:
A) for industrial products and/or complex new products, when distribution channels are short, and when few print or electronic media are available
B) for commodities, when distribution channels are short, and when international markets are attractive for the product
C) for consumer goods, when distribution channels are long, and when sufficient print and electronic media are available to carry the marketing message
D) for services, when distribution channels are long, and when international markets are attractive for the product
E) for consumer products, when distribution channels are exclusive and there is a high level of literacy

Question

Quizplus · Accepted Answer

Push strategies are emphasized for industrial products and/or complex new products because they often require a significant amount of education for the target audience, and distribution channels are often short, requiring a more direct approach to distribution. Additionally, there may be few print or electronic media available to carry the marketing message, making a push strategy more effective.

In the Context of Communications Strategy,push Strategies Tend to Be