Which of the following communications strategies relies primarily on mass media advertising rather than personal selling?
A) forward
B) pull
C) push
D) reverse
E) indirect

Question

Quizplus · Accepted Answer

The pull strategy relies primarily on mass media advertising to create demand for a product, encouraging consumers to seek out the product and buy it, rather than relying on personal selling or direct persuasion.

Which of the Following Communications Strategies Relies Primarily on Mass