A company that sells names and addresses for direct mail and Internet marketing has subcontracted out the research and development procedures for putting together mailing lists.It has a small sales force,but uses a telemarketing company to locate businesses that are prospects for its mailing lists.Which of the following terms BEST describes its organization design?
A)Conglomerate (H-form)
B)Team organization
C)Functional (U-form)
D)Virtual organization
E)Divisional (M-form)

Question

Quizplus · Accepted Answer

The organization design described in the question is a virtual organization, as it has subcontracted out its research and development procedures and uses a telemarketing company for its sales force, indicating a geographically dispersed and flexible structure.

A Company That Sells Names and Addresses for Direct Mail