Donald Davis has to decide what make and model of pickup trucks to buy for his extermination company employees to drive.There are eight different manufacturers and countless models from which to choose.He also plans to buy a pickup for himself later on.He checks out the Dodge models and selects the Dodge full-sized model because he does not have much time to spend on the problem and because it will do the job.What would Herbert Simon call what Davis has just done?
A)Decision framing
B)Satisficing
C)Escalation of commitment
D)Innovation
E)Bounded rationality

Question

Quizplus · Accepted Answer

Davis has used satisficing by selecting the Dodge full-sized model as it meets his minimum criteria and is the first option he explored without conducting an extensive search of all available options. This decision-making strategy is a result of bounded rationality due to limitations in time, information, and cognitive abilities.

Donald Davis Has to Decide What Make and Model of Pickup