Mass customization allows customers to codesign products and services that meet their specific needs with regard to the product features.

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Mass customization is a manufacturing and marketing technique that allows customers to co-create and personalize products and services according to their specific preferences and requirements, including product features, design, color, and packaging, among others. This approach enables companies to provide unique and tailored solutions to their customers' needs, while also improving customer satisfaction and loyalty.

Mass Customization Allows Customers to Codesign Products and Services That