A technique that offers customers incentives to shape their demand patterns refers to
A)Customer relationship management
B)Yield management
C)MRP II
D)Load reporting
E)Capacity requirements planning

Question

Quizplus · Accepted Answer

Yield management is a technique that offers customers incentives to shape their demand patterns. It involves varying prices based on demand patterns, and incentivizing customers to make purchases during off-peak times or to purchase in advance. This can help businesses optimize their capacity utilization and revenue. Customer relationship management, MRP II, load reporting, and capacity requirements planning are all related to different aspects of managing and planning business operations, but they do not specifically involve incentivizing customers to shape their demand patterns.

A Technique That Offers Customers Incentives to Shape Their Demand