How did online markets affect the dynamics between buyers and suppliers?
A)It decreased the threat of new entrants in many industries.
B)It reduced the network effects of many products.
C)It increased the costs of switching.
D)It granted more power to the buyers.

Question

Quizplus · Accepted Answer

Online markets have made it easier for buyers to compare prices and products, giving them more bargaining power in their interactions with suppliers. Therefore, online markets have granted more power to the buyers.

How Did Online Markets Affect the Dynamics Between Buyers and Suppliers