Ravi is an account executive at the ad agency Rowland Clarkson. He organizes an after-action review for a recent advertising campaign that the agency worked on. Which of the following is the most likely objective of the review?
A)scheduling the production of the advertising campaign
B)assigning resources for the advertising campaign
C)addressing the billing and other accounting aspects for the advertising campaign
D)assessing the advertising campaign to determine lessons and achievements for the agency

Question

Quizplus · Accepted Answer

An after-action review is typically conducted to assess and evaluate the success of a project or campaign, and to determine any lessons learned or areas for improvement. Therefore, the most likely objective of the review is to assess the advertising campaign and determine any lessons or achievements for the agency.

Ravi Is an Account Executive at the Ad Agency Rowland